YES! BEGIN FREE CBE101 VIDEO COURSE (coming soon!)

Begin your journey with a guide!

"Knowing how to speak Chinese doesn't mean you know what to say in Chinese"

Cross-Cultural Performance Mastery is a leadership development system that focuses on improving outcomes by proactively managing perceptions and misperceptions. The journey begin with you developing essential soft skills that will empower you to Crush It! in China or any cross-cultural environment.

A brief history

I was born and raised in Atlanta, GA, graduated with an engineering degree, and eventually found myself in Asia. After 10+ years of traveling Greater China for business, I married a girl from China that I met in Atlanta and embarked on my first China expat assignment in 2011.

I have since worked as a consultant in China for MNCs in JVs with Chinese SOEs; started my own training, coaching, and consulting agency; and taught cross-cultural management at various Executive and MBA programs throughout China.

My mission to empower more people to achieve greater harmony in multicultural environments continues with the support of Brian Rose, reMarkable, and Kajabi.

BEGIN A MORE REWARDING JOURNEY IN CHINA!

"I've taught hundreds of students in China (Cross-Cultural Management) and United States (Mindset for China Business) and coached business leaders as a consultant to achieve more favorable and predictable outcomes in cross-cultural environments."


Meet

GENE J. HSU

I'm Gene J. Hsu, the creator of the cross-cultural performance and "Guanxi engine"  framework used to train executives to win in China, solve their China Leadership Dilemmas (CLDs) and have a more rewarding journey along with way.

The impact is more than most can imagine because myopia and "unknown unknowns" often lead to self-forecasted defeat. It's time to "forget everything you know to be true" and develop a new modus operandi (MO) to Crush It! In China!

READ MY STORY

China Business Essentials (CBE)

Crushing It! In China requires developing a Mindset for China Business that can feel unnatural, counterintuitive, and illogical, so we created CBE webinars as a means to help you with your training and development progression. Understanding common engagements in the proper cultural context will help trigger your positive imagination and purpose-driven curiosity for your next business encounter in China.

CBE Webinar Schedule

  • Dec 5, 2018 - Avoid the #1 Self-Inflicted Cause of Dysfunctional Partnerships in China
  • Dec 19, 2018 - Crush Your China Leadership Dilemmas & Supercharge Employee Performance

FREE Registration For The Next CBE Webinar!

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"Insightful, I found this of real value. Thank you Gene, even after my 21 years of living and building businesses in China, I've learned something new. This was packed with so much useful mindset insights, am going to watch it over again. Being able to hear the experiences of others in the Q&A is a real plus." CBE#1 webinar comment from Michael E. (Dec 7, 2018)

China Business Training Course 

  • Demystify all cultural dichotomies and eliminate your frustrations doing business in China
  • 6 specially design Training Modules (w/ Cheat Sheets)
  • 3+ hours of video instruction with exercises
  • Bonus Video Modules that are continuously added based on questions and case studies
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