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Success in China is proportional to AWARENESS

The key to enhancing whatever it is you want to accomplish in China is to recognize PATTERNS and cultivate a MINDSET that is able to create new onesโ€ฆ


The China Myth Podcast is available on all of your favorite platforms.


Ep.1 Guanxi EXPOSED beyond its honeymoon period perceptions

Listen to Episode 1 of China Myth Podcast scheduled for release on July 21, 2021.

China Myth Podcast

I think we're all bad at interpreting strangers, especially across cultural differences. We hear them speak, we feel them trying to please us, and we might even occasionally like what we hear. But when you look at the results, the outcomes of working together, you discover that you might have completely misread their intentions all together…

Or did you?

I'm Gene Hsu, author of Solving CHINA's Unknown Unknowns and now host of the CHINA Myth Podcast. This show is my attempt to help you listen better to your Chinese counterparts, so that you might know what to expect, and also so that you can expect something better.

Over the course of 10 episodes, we'll explore how the various myths created in our minds about China and working with Chinese people, often leads us to foolish action and our nightmare scenarios coming true.

I'll illuminate how that little voice in your head often hurls you into a negative, self-fulfilling prophecy loop.

And then I'll show you how to escape to create new, winning patterns of communication and interaction.

You may be fine with your current level of success, you might even be proud of your achievements in China given the unique set of circumstances, but there is an alternative reality of a more rewarding and less frustrating journey waiting to be discovered.

The CHIHA Myth Podcast, sometimes, when we don't know how to listen, we also miss seeing the most obvious path to success.


A brief history

I was born and raised in Atlanta, GA, graduated with an engineering degree, and eventually found myself in Asia. After 10+ years of traveling Greater China for business, I married a girl from China that I met in Atlanta and embarked on my first China expat assignment in 2011.

I have since worked as a consultant in China for MNCs in JVs with Chinese SOEs; started my own training, coaching, and consulting agency; and taught cross-cultural management at various Executive and MBA programs throughout China.

My mission to empower more people to achieve greater harmony in multicultural environments continues with the support of countless mentors, mentees, like-minded entrepreneurs, and Kajabi.

Latest Vlogs

Positive IMAGINATION and purpose-driven CURIOSITY are the gateways to greater cultural awareness and winning breakthroughs in China


China is no longer the wild west, but vague, circular, and non-committal conversations continue to cause frustrations and waste time. I promise to Demystify your most frustrating issues in China PLUS provide you a clear path forward...

*Contact us and request FREE registration for China Business 101: Negotiate Winning Partnerships in China Without Speaking Chinese and invitation to join the Win Without Speaking Chinese Facebook Community.

"I would definitely recommend Gene as a person to work with, in any multi-cultural challenge, project or industry. His specific abilities to engage, his understanding of the global cultural playing field, his personal skill to establish trusting relationships as well as his drive the need for results, make him a unique asset in a rapidly changing global economy. I would look forward to working with Gene again."

Jaap van Ingen
Global Supply Chain Director

"I've taught hundreds of students in China (Cross-Cultural Management) and United States (Mindset for China Business) and coached business leaders as a consultant to achieve more favorable and predictable outcomes in cross-cultural environments."



Hi, I'm Gene. I am so glad you're interested in changing your approach for doing business in China. CURIOSITY is the first step towards developing greater cultural awareness and empathy to overcome any unintended myopic tendencies.

I've been on this journey for over 20 years, and I consider myself a lifetime learner, practitioner, and master.

In 2017, I began a transition from consultant and corporate trainer to becoming a thought leader for developing essential soft skills for real success in China, and this masterclass is the result of listening to your challenges and aspirations over the past year.

It's time to "forget everything you know to be true" and develop a new modus operandi (MO) to create a new reality for yourself and your organization in China.


"Working in a diverse cultural environment like Shanghai, your creation of the Cross Culture Performance model and your group coaching sessions were extremely valuable to me and others that attended the session. Your experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings. Your coaching approach and the use of your framework helped people to get beyond the cultural stereotypes and understand how to show empathy and build relationships across cultures."

James Warner
Vistage China CEO

"Insightful, I found this of real value. Thank you Gene, even after my 21 years of living and building businesses in China, I've learned something new. This was packed with so much useful mindset insights, am going to watch it over again. Being able to hear the experiences of others in the Q&A is a real plus."

Michael Eagleton
CBE Webinar Attendee (China Expat)

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#1 Burning Question

Describe the #1 Issue that confuses, frustrates, or angers you that IF RESOLVED would significantly increase the ROI of your TIME and long-term viability doing business with China...