LEARN MORE ABOUT THE MASTERCLASS
 

WEBINAR REPLAY & LIVE Q&A

This 90 minute webinar explained the cultural context of communicating more effectively in China + very insightful discussions during the Live Q&A.

"Insightful, I found this of real value. Thank you Gene, even after my 21 years of living and building businesses in China, I've learned something new. This was packed with so much useful mindset insights, am going to watch it over again. Being able to hear the experiences of others in the Q&A is a real plus."

Michael E. (Dec 7, 2018)
CBE Webinar Attendee

I heard about your pain...

We surveyed many foreigners doing business in China about their biggest frustrations

  1. Can't get a straight answer
  2. Lack of loyalty
  3. Opaque decision-making process
  4. Hard to find a trustworthy intermediary
  5. Difficulty understanding Chinese culture
Learn more about our program

A brief history

I was born and raised in Atlanta, GA, graduated with an engineering degree, and eventually found myself in Asia. After 10+ years of traveling Greater China for business, I married a girl from China that I met in Atlanta and embarked on my first China expat assignment in 2011.

I have since worked as a consultant in China for MNCs in JVs with Chinese SOEs; started my own training, coaching, and consulting agency; and taught cross-cultural management at various Executive and MBA programs throughout China.

My mission to empower more people to achieve greater harmony in multicultural environments continues with the support of countless mentors, mentees, like-minded entrepreneurs, and Kajabi.

BEGIN A MORE REWARDING JOURNEY IN CHINA!

"I would definitely recommend Gene as a person to work with, in any multi-cultural challenge, project or industry. His specific abilities to engage, his understanding of the global cultural playing field, his personal skill to establish trusting relationships as well as his drive the need for results, make him a unique asset in a rapidly changing global economy. I would look forward to working with Gene again."

Jaap van Ingen
Supply Chain Director

"I've taught hundreds of students in China (Cross-Cultural Management) and United States (Mindset for China Business) and coached business leaders as a consultant to achieve more favorable and predictable outcomes in cross-cultural environments."


Meet

GENE J. HSU

Hi, I'm Gene. I am so glad you're interested in changing your approach for doing business in China. CURIOSITY is the first step towards developing greater cultural awareness and empathy to overcome your myopic tendencies.

I've been on this journey for over 20 years, and I consider myself a lifetime learner, practitioner, and master.

In 2017, I began a transition from consultant and corporate trainer to becoming a thought leader for developing essential soft skills for real success in China, and this masterclass is the result of listening to your challenges and aspirations over the past year.

It's time to "forget everything you know to be true" and develop a new modus operandi (MO) to create a new reality for yourself and your organization in China.

READ MY STORY

China Business Essentials (CBE)

Crushing It! In China requires developing a Mindset for China Business that can feel unnatural, counterintuitive, and illogical, so we created CBE webinars as a means to help you with your training and development progression. Understanding common engagements in the proper cultural context will help trigger your positive imagination and purpose-driven curiosity for your next business encounter in China.

CBE Webinar Schedule

FREE Registration For The Next CBE Webinar!

REGISTER THE NEXT WEBINAR

"Insightful, I found this of real value. Thank you Gene, even after my 21 years of living and building businesses in China, I've learned something new. This was packed with so much useful mindset insights, am going to watch it over again. Being able to hear the experiences of others in the Q&A is a real plus." CBE#1 webinar comment from Michael E. (Dec 7, 2018)

Meetup

If you happen to be in Irvine, California, you can join the Orange County (OC) China Business Forum Meetup group and attend live CBE Coaching sessions, networking, and keynote events related to doing China business and Chinese culture.

JOIN MEETUP GROUP

"Working in a diverse cultural environment like Shanghai, your creation of the Cross Culture Performance model and your group coaching sessions were extremely valuable to me and others that attended the session. Your experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings. Your coaching approach and the use of your framework helped people to get beyond the cultural stereotypes and understand how to show empathy and build relationships across cultures."

James Warner
Vistage China CEO
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Yes, I want to register for the next China Business Essentials Webinars on March 20, 2019 5:30pm Pacific Standard Time.