About Us

I specialize in 'Mindset for China Business' (MFCB) keynotes, training, and coaching to help leaders solve their China Leadership Dilemmas (CLDs)


I’ve spent over 20 years leading people, projects, and cross-cultural teams in APAC and China (from Applications Engineer to Country Manager to Entrepreneur/CEO). I’ve taught Cross-Cultural Management at Hong Kong University – Institute of China Business (HKU-ICB) to Chinese executives throughout China and MFCB classes to MBAs/EMBAs at several universities in Shanghai and the US since 2007. I am as American as football and apple pie, but I am also 100% fluent in Mandarin Chinese, so I fully assimilated into every cross-cultural interaction where I discovered the critical importance of EMPATHY and SELF-AWARENESS as the primary gateways into social acceptance and long-term success.


• LEARN the major cultural dichotomies between China and the West and how to successfully navigate them. Avoid stepping on a cultural landmine!

• UNDERSTAND Chinese culture and discover how to create real guanxi relationships that minimize friction and accelerate growth and profitability!

• UNCOVER your own myopia to avoid lost revenue, wasted expenditures, and a negative reputation for yourself and your business


• China Business Advisory & Consulting
• Cross-Cultural Negotiations
• MFCB Training Programs & Workshops
• Keynotes & Events
• FREE Online Content (CLD NATION, CLD Podcast, MFCB Webinars, MFCB Stories & Lessons)


• China Leadership Dilemmas (CLDs)
• Essential Soft Skills That Matter (ESSTM)
• Cross-Cultural Management TRAINING COURSES (in Chinese and English)
• Mindset for China Business KEYNOTES & WORKSHOPS
• Cross-Cultural Performance EXECUTIVE COACHING & MENTORING
• Cross-Cultural Performance KEYNOTES & WORKSHOPS

Gene J. Hsu | Founder


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