About Us

I specialize in 'Mindset for China Business' (MFCB) keynotes, training, and coaching to help leaders solve their China Leadership Dilemmas (CLDs)

BRIEF BIO

I’ve spent over 20 years leading people, projects, and cross-cultural teams in APAC and China (from Applications Engineer to Country Manager to Entrepreneur/CEO). I’ve taught Cross-Cultural Management at Hong Kong University – Institute of China Business (HKU-ICB) to Chinese executives throughout China and MFCB classes to MBAs/EMBAs at several universities in Shanghai and the US since 2007. I am as American as football and apple pie, but I am also 100% fluent in Mandarin Chinese, so I fully assimilated into every cross-cultural interaction where I discovered the critical importance of EMPATHY and SELF-AWARENESS as the primary gateways into social acceptance and long-term success.

CHINA BUSINESS COACHING & ADVISORY SERVICES

• LEARN the major cultural dichotomies between China and the West and how to successfully navigate them. Avoid stepping on a cultural landmine!

• UNDERSTAND Chinese culture and discover how to create real guanxi relationships that minimize friction and accelerate growth and profitability!

• UNCOVER your own myopia to avoid lost revenue, wasted expenditures, and a negative reputation for yourself and your business

EME SERVICES

• China Business Advisory & Consulting
• Cross-Cultural Negotiations
• MFCB Training Programs & Workshops
• Keynotes & Events
• FREE Online Content (CLD NATION, CLD Podcast, MFCB Webinars, MFCB Stories & Lessons)

MY SPECIALIZATIONS

• China Leadership Dilemmas (CLDs)
• Essential Soft Skills That Matter (ESSTM)
• Cross-Cultural Management TRAINING COURSES (in Chinese and English)
• Mindset for China Business KEYNOTES & WORKSHOPS
• Cross-Cultural Performance EXECUTIVE COACHING & MENTORING
• Cross-Cultural Performance KEYNOTES & WORKSHOPS

Gene J. Hsu | Founder

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