6 Essential Steps to CRUSH It! In China

Discover a new China reality, effortless communications and predictable outcomes!



China business is only frustrating for those who swim against the cultural tides! Let us guide you to reverse your misfortunes to achieve more favorable outcomes in China, predictably and consistently! We will train you to develop REAL Guanxi relationships and solve your China Leadership Dilemmas (CLDs) through 6 foundational China Business Essentials (CBE) modules.

  • Module 1 - 3 Pillars for Transformational Success in China
  • Module 2 - The Guanxi Engine
  • Module 3 - Perceptions and Misperceptions
  • Module 4 - Developing Essential Soft Skills That Matter
  • Module 5 - Becoming a Master of Cross-Cultural Performance
  • Module 6 - Your NEW Modus Operandi (MO)

"Insightful, I found this of real value. Thank you Gene, even after my 21 years of living and building businesses in China, I've learned something new. This was packed with so much useful mindset insights, am going to watch it over again. Being able to hear the experiences of others in the Q&A is a real plus."

Michael E.
Current 6sCIIC Course Student


Facebook Group

Life-time access to CLD NATION, where you can engage, share, and receive feedback, tips, and case studies directly from Gene J. Hsu and other cross-cultural performance masters regarding your current endeavors in China.


In addition to the 6 core modules, bonus modules and other media content will be continuously added to your library, so your training and development will continue long after you've mastered the essential steps.

CCP Guide

A more rewarding journey into China business begins with EME's Definitive Guide to Cross-Cultural Performance Mastery.

Weekly Group Coaching Calls ($300)

Add 6 months of weekly group coaching calls for just $50/month and get direct consulting before your negotiations, expert coaching for your training and development, and invaluable insights into Chinese mindsets and culture.

"Thank you so much for the great webinar which I truly enjoyed and learned so much! Your lecture was so clear and persuasive with specific case study which vividly illustrate challenges foreign managers experience in China. The discussion after your lecture was very effective and stimulating because of your insightful answers to my questions. I will give the highest rating to your webinar which is the best I have ever experienced. I am looking forward to your next webinar and definitely will bring more friends of mine to your future webinars."

Kenny C.
Mindset for China Business webinar participant

What is a China Leadership Dilemma (CLD)?

When your standard modus operandi (MO) doesn't achieve the same results or reactions, you are experiencing a China Leadership Dilemma (CLD) -- CLDs are critical considerations over the life of an endeavor, project, or partnership because the outcome is an "unexpected" disappointment -- China Leadership Dilemmas are symptoms of myopia, lack of awareness and empathy, and unknown unknowns -- And they are 100% avoidable!

"Working in a diverse cultural environment like Shanghai, your creation of the Cross Culture Performance model and your group coaching sessions were extremely valuable to me and others that attended the session. Your experience working with leaders in China provided unique and practical insights into how to bridge cultural differences in real-world settings. Your coaching approach and the use of your framework helped people to get beyond the cultural stereotypes and understand how to show empathy and build relationships across cultures. I wish you success as you help others in the US gain these same insights."

James W.
Vistage China CEO

Yes, I am ready to Crush It! in China

Your journey to develop a Mindset for China Business will begins today...

"Gene coached me since last year. It plays an important role in my career development. Especially in a multinational corporation, understanding each other's cultural background is the key to effective communication. In a fast-growing market, it sounds good when you having multiple choices / opportunities in the future, but choosing one of them will be difficult. Sometimes we need to thinking differently, and analyze the pros and cons from different angles. I also learned how to break down problems and essentially solve them. "

L. Yang
M&S Director in China for American MNC

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